Project type: Packaging Design

Fazer is the leading bakery company in Finland with an impressive market share of the Baltic Sea area and Russia, with bakery products exported to 20 markets worldwide. With over 100 years of history, one thing has remained the same – a continuous strive for perfection. NINE was challenged to help Fazer Crisp, the work-horse crisp bread product in the portfolio, to grow in the increasingly competitive category through a re-design for the Swedish, Finnish and Russian market.

Throughout the process we remained with one proud foot in the Finnish heritage and extensive experience, and the other in forward motion to the future of crisp break – natural, healthy and inspiring simple food. We also identified and created a set of elements that not only help the range improve on its shelf-impact, but that are also versatile enough to form the basis of a much broader design platform for a growing bakery range – vivid northern colours, crisp typography and natural imagery that communicates the Fazer spirit of Natural Health, Convenience and Taste.

2015

Agency & role
Design Director at NINE Stockholm

Client:
Fazer