Project type: Circular Design, Packaging Design

In 2016, we challenged ourselves to create a concept for, and improve on, a single-use product category. The goal was to create a sustainable packaging range that would give the consumer a premium experience while being resource conscious.

The end result is Hinoki – a range of travel-size packaging made out of biodegradable paper for organic skin care products. The concept is based on simplicity, single-origin materials, and introducing renewable materials to a category symbolic of our disposable consumption culture.

The structural design of Hinoki is inspired by the form-language of origami as a means of being true to the value of the material. Each container uses a single piece of laminated paper, pressed into shape, with a tear-off corner revealing a Hinoki wood twist cap. The result is a tactile and natural skin care range with premium value, coming not from artificial inflation, but rather an honest representation and respect for the value of both packaging materials and product experience.

2016 – 2017

Agency & role
Design Director at Grow Stockholm

Client:
Agency concept