Project type: Brand Architecture, Visual Identity

Mölnlycke Health Care is a world-leading medical solutions company that faced the challenge of unifying its diverse portfolio of product brands. A new brand strategy required a supporting brand architecture and a revision of brand identity that respected the company’s heritage while driving strong consistent branding throughout the Mölnlycke global footprint.


The existing Mölnlycke logo and brand hierarchy was revitalised, building on the new positioning. We developed new Mölnlycke brand guidelines, for clear guidance on how to treat each element of the new visual identity – to secure consistent branding across the world.


The updated logo and brand architecture was designed to be easily implemented across all categories and markets. The Mölnlycke brand guidelines are a success and used frequently as Mölnlycke staff implement the new branding across all channels in the company’s global communications.

2016 – 2017

Agency & role:
Design Director at NINE Stockholm

Client:
Mölnlycke Health Care