Design is the best tool we have to create positive impact, new opportunities and a better future, for our clients and for our world.
With over 25 years of experience across a range of disciplines, from product and packaging innovation to brand transformation, design strategy and circular design systems, I have built a wide and thorough understanding of design as a strategic vehicle for successful innovation and communication.
I’m particularly interested in packaging design and have spent the past decade focusing on packaging both as a powerful brand extension as well as a critical component of circular economy.
Design Strategy
Connecting brand and packaging design to quantifiable meaning and purpose, through communication-driven design
Packaging Design
Long history of creating award-winning packaging design, mainly in the food & beverages category, including creating design systems for extensive packaging portfolios
Circular Design Strategy
Special interest and competence in both theoretical and practical application of circular design strategies in packaging design and brand development
Brand Identity
Long experience in brand identity and category analysis and insight driven identity creation
Brand Platform + Brand Architecture
Knowledge and experience in the processes of brand platform and brand architecture creation as a foundation for a holistic brand strategy
Workshop Moderation + Facilitation
Experience in co-creation workshops and work sessions for inclusive and creative stakeholder processes